How television fast food marketing aimed at children compares with adult advertisements.

How television fast food marketing aimed at children compares with adult advertisements.

Quick service restaurant (QSR) television advertisements for children's meals were compared with adult advertisements from the same companies to assess whether self-regulatory pledges for food advertisements to children had been implemented.All nationally televised advertisements for the top 25...

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Bibliographic Details
Main Authors: Amy M Bernhardt, Cara Wilking, Anna M Adachi-Mejia, Elaina Bergamini, Jill Marijnissen, James D Sargent
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3756061?pdf=render

Internet

http://europepmc.org/articles/PMC3756061?pdf=render

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