Development of the Tobacco Tactics logo: From thumb prints to press
Background The purpose of this study was to describe the development and evaluation of the image-based Veterans Affairs (VA) Tobacco Tactics program logo and campaign character using principles of social marketing. Methods Four cross-sectional surveys with open- and closed-ended questions were used...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2012-04-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/Development-of-the-Tobacco-Tactics-logo-From-thumb-prints-to-press,66089,0,2.html |