The impulsivity in internet purchase A Impulsividade nas Compras pela Internet
<p>This paper investigates the influence of gender, age, income, and possession of a credit card on the impulsivity in e-commerce. The impulse buying is a type of unplanned purchase, defined as a consumer tendency to buy spontaneously, without reflection, in an immediate way, dominated by emot...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Sul de Santa Catarina
2012-05-01
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| Series: | Revista Eletrônica de Estratégia e Negócios |
| Subjects: | |
| Online Access: | https://www.portaldeperiodicos.unisul.br/ojs/index.php/EeN/article/view/786 |