Alcohol imagery on New Zealand television

<p>Abstract</p> <p>Background</p> <p>To examine the extent and nature of alcohol imagery on New Zealand (NZ) television, a content analysis of 98 hours of prime-time television programs and advertising was carried out over 7 consecutive days' viewing in June/July 2...

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Bibliographic Details
Main Authors: Reeder Anthony I, Ketchel Juanita, McGee Rob
Format: Article
Language:English
Published: BMC 2007-02-01
Series:Substance Abuse Treatment, Prevention, and Policy
Online Access:http://www.substanceabusepolicy.com/content/2/1/6