LAS ALIANZAS ESTRATÉGICAS INTERNACIONALES. EL IMPACTO DEL ORIGEN DEL SOCIO EN LA RELACIÓN

The strategic alliances are a phenomenon that has experienced a great increase in the last years. The reasons are the changes that the international environment is producing. That is to say, the globalization process determines the creation of alliances, becoming an essential element to create and t...

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Bibliographic Details
Main Authors: Rosario García Cruz, Jorge Arenas Gaitán
Format: Article
Language:English
Published: Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2007-12-01
Series:Revista de Estudios Empresariales. Segunda Época
Subjects:
Online Access:http://revistaselectronicas.ujaen.es/index.php/REE/article/view/386/345