THE INFLUENCE OF THE TRADITIONAL MARKET IMAGE ON THE SUCCESS OF SOLO CITY BRANDING
The positive image of the city plays a strong role in determining the success of city branding. The positive image of the city makes it easier to form competitive advantages. These city images can be communicated in various ways, and one of them through culture. This research was conducted to determ...
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| Format: | Article |
| Language: | English |
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Diponegoro University
2019-11-01
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| Series: | Tataloka |
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| Online Access: | https://ejournal2.undip.ac.id/index.php/tataloka/article/view/6393 |