Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

Abstract Background When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct marketing represent tried and true pathways for e...

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Bibliographic Details
Main Authors: James K. Elrod, John L. Fortenberry
Format: Article
Language:English
Published: BMC 2020-09-01
Series:BMC Health Services Research
Subjects:
Marketing
Marketing communications
Promotion
Hospitals
Healthcare
Online Access:http://link.springer.com/article/10.1186/s12913-020-05604-9

Internet

http://link.springer.com/article/10.1186/s12913-020-05604-9

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