Marketing Management in the Sphere of Hotel and Tourist Services
The relevance of marketing activity management study in the hotel and tourism business organizations is urgent due to increased competition for customers among the organizations of the industry and the tourism industry in general. Deepening competition among hotels hotel industry leads to the fact t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-07-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32100/355597?publisher=http-www-cag-edu-tr-ilhan-ozturk |