TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA
Modern means of digital communication and the abundance of offered goods and services demand the implementation of new techniques for attracting consumers and swaying their purchasing behaviour. The current article aims to identify and describe the most common linguistic means and tools of persuasio...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Lithuanian |
| Published: |
Kauno Kolegija (Kaunas University of Applied Sciences)
2021-09-01
|
| Series: | Mokslo Taikomieji Tyrimai Lietuvos Kolegijose |
| Subjects: | |
| Online Access: | http://ojs.kaunokolegija.lt/index.php/mttlk/article/view/441 |