Impact of surprise strategy on digital advertising avoidance

The digital advertising is a wide range industry that reaches large scale of audiences in a way that is real-time and increasingly personal with a great benefit which is its low cost. Consumers are bombarded with advertising messages that made them feel overwhelmed, overtaxed and annoyed. Consumers...

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Bibliographic Details
Main Authors: Mona Younis, Dina Abboud, Rania Farouk
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2020-09-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_94539.html