Impact of surprise strategy on digital advertising avoidance
The digital advertising is a wide range industry that reaches large scale of audiences in a way that is real-time and increasingly personal with a great benefit which is its low cost. Consumers are bombarded with advertising messages that made them feel overwhelmed, overtaxed and annoyed. Consumers...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2020-09-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_94539.html |