Personal traits behind the intention to Donate Blood
Understanding the impact of personal traits on prosocial behavior becomes vital for the development of effective advertising messages to the target audience. Hence, this exploratory study was developed to contribute to a better understanding of the motivations of actual and potential blood donors,...
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| Format: | Article |
| Language: | English |
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Coimbra University Press
2019-06-01
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| Series: | Media&Jornalismo |
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| Online Access: | https://impactum-journals.uc.pt/mj/article/view/6713 |