Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation
Big-data analytics is gaining substantial attention due to its contribution to the process of determining business strategy and providing valuable information for the design and development of service innovation. The principal objective of this research is to study the adoption of big-data analytics...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-03-01
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| Series: | Social Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-0760/9/3/29 |