Converting Visitors of Physicians’ Personal Websites to Customers in Online Health Communities: Longitudinal Study
BackgroundWith the dramatic development of Web 2.0, increasing numbers of patients and physicians are actively involved in online health communities. Despite extensive research on online health communities, the conversion rate from visitor to customer and its driving factors...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2020-08-01
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| Series: | Journal of Medical Internet Research |
| Online Access: | http://www.jmir.org/2020/8/e20623/ |