Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos
Due to the rise of the Internet, the effects of different science communication formats in which experts appear cannot be neglected in communication research. Through their emotional and more comprehensible communication ‘sciencetubers’—who frequently differ from the stereotypical image of scientist...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2020-03-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/2536 |