Marketing research in positioning and launching of yoghurt with a balanced chemical composition

<p><strong>Annotation. </strong>This article presents the analysis of marketing environment of the enterprises that produce yogurt products in Ukraine. In order to carry out a deeper analysis of the marketing environment of the new yoghurt drinks with a balanced composition of the...

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Bibliographic Details
Main Authors: M. Mardar, N. Tkachenko, A. Lilishentseva, H. Burlaka
Format: Article
Language:English
Published: Odessa National Academy of Food Technologies 2016-12-01
Series:Harčova Nauka ì Tehnologìâ
Subjects:
Online Access:http://journals.gsjp.eu/index.php/foodtech/article/view/246