Lipstick Bullets: Labour & Gender in Professional Gamer Self-Branding

With the growing professionalisation of electronic sports (or e-sports), the individuals who compete are, like their more ‘traditional’ sport counterparts, becoming celebrities. Actual competition is a fraction of the labour a professional gamer undertakes to earn a living and generate a self-brand...

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Bibliographic Details
Main Author: Andrew Zolides
Format: Article
Language:English
Published: Deakin University 2015-10-01
Series:Persona Studies
Subjects:
Online Access:https://ojs.deakin.edu.au/index.php/ps/article/view/467