A Scale Development of Retailer Equity

Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity...

Full description

Bibliographic Details
Main Authors: Seong Ho Lee, Sun-Ho Lee
Format: Article
Language:English
Published: MDPI AG 2018-10-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/10/11/3924