A Scale Development of Retailer Equity
Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-10-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/10/11/3924 |
| Summary: | Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity based on empirical research. Our study aims to reveal how retailer equity sub-dimensions influence customer perception and evaluation of retailers. The primary objective of this research was to develop a measurement scale to facilitate assessments of consumer-based retailer equity. Resulting theoretical and managerial implications of this study are also discussed in detail. |
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| ISSN: | 2071-1050 |