How to Celebrate the 115th Anniversary of the Establishment of Mamaia Resort by Using Public Relations Tools

Marketing communication is experiencing a permanent process of development determined by changes in people's lifestyles, changes in customer behavior, all of these generated by the remarkable evolution recorded in the field of communication technology. Organizations are reconfiguring their mark...

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Bibliographic Details
Main Author: Mariana Jugănaru
Format: Article
Language:English
Published: Ovidius University Press 2020-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2021/03/Section%204/18.pdf