PERANAN KEPERCAYAAN KEPADA PENJUAL DAN LABEL HALAL TERHADAP MINAT BELI DAGING HALAL
This aimed of this study is to explain the empiricly of factors that influence the purchase intention of halal-meat by Moslem consumers. This research used Fishbein and Ajzen’s Theory of Reasoned Action (TRA) as a model. There are four latent variables that being used to construct this model. Purch...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2016-12-01
|
| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/3255 |