ADVERTISING BETWEEN RULES AND CREATIVITY
Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. Hesaid: “Doing business without advertising is like winking at a girl in the dark. You know what youare doing, but she doesn’t.” The work reviews the evolution of advertising, highlighting theuncontestable...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2005-01-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
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| Online Access: | http://www.ann.ugal.ro/eco/Doc2005/Susanu.pdf |