The Impact of Electronic Word-of-Mouth Marketing on the Generation-Y's Intention to Buy Tourism Services
Purpose – In recent years, social networks have been extensively used by both individuals and companies. In particular, prior to the purchase of services, customers may be able to decide to buy by considering the messages posted in social networks. Therefore, it is very important to know how effect...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2021-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://www.isarder.org/index.php/isarder/article/view/804 |