Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry

Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry

The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. The aims of this study are...

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Bibliographic Details
Main Authors: Abdullah Nabeel Jalal, Mahadi Bahari, Arun Kumar Tarofder
Format: Article
Language:English
Published: Elsevier 2021-05-01
Series:Heliyon
Subjects:
Social CRM
Adoption
TOE
Healthcare industry
Perceived benefits
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844021010161

Internet

http://www.sciencedirect.com/science/article/pii/S2405844021010161

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