Decision Aids in Online Review Portals: An Empirical Study Investigating Their Effectiveness in the Sensemaking Process of Online Information Consumers
There is an increasing concern about the trustworthiness of online reviews as there is no editorial process for verification of their authenticity. This study investigated the decision-making process of online consumers when reacting to a review, with the reputation score of the reviewer and the num...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-06-01
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| Series: | Multimodal Technologies and Interaction |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2414-4088/4/2/32 |