Market Diffusion of Extended Cycle Hormonal Contraceptives

Background: Extended cycle hormonal contraceptives (e.g. Seasonale, Seasonique) when introduced in 2003 were considered a very novel approach to contraception. The idea of manipulating the menstrual cycle so that women would experience just four menstruations a year was radical and was assumed to b...

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Bibliographic Details
Main Authors: Megen Leeds Schumacher, Ashley Cetola Pettia, Albert I Wertheimer
Format: Article
Language:English
Published: University of Minnesota Libraries Publishing 2012-01-01
Series:INNOVATIONS in Pharmacy
Subjects:
Online Access:https://pubs.lib.umn.edu/index.php/innovations/article/view/271