MARKETING AND MANAGEMENT IN THE DIGITAL ECONOMY LANDSCAPE
In the conditions of the emerging digital economy, it is necessary to form a more efficient and effective communication system between the enterprise and consumers. Companies that have not attached particular importance to the development of information and communication technologies and their use,...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2019-04-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/528 |