A Cross-Cultural Web Usability Analysis of Asian Countries’ Official Tourism Websites
Demands for tourism websites from worldwide providers is now surging. It is a quality measurement of advertising, information providing and persuasive marketing all in one. The evaluation of website’s usability illuminates the specific strengths and weaknesses of each websites studied. A selection o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2011-09-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/673 |