Globalization and the marketing orientation of companies
The functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which succes...
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| Format: | Article |
| Language: | English |
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University of Gdansk
2011-12-01
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| Series: | Contemporary Economy |
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| Online Access: | http://www.wspolczesnagospodarka.pl/?p=417 |