Globalization and the marketing orientation of companies

The functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which succes...

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Bibliographic Details
Main Author:	Aneta Oniszczuk-Jastrząbek
Format:	Article
Language:	English
Published:	University of Gdansk 2011-12-01
Series:	Contemporary Economy
Subjects:	Globalization Marketing orientation Company
Online Access:	http://www.wspolczesnagospodarka.pl/?p=417

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spelling	doaj-326a0f58a3e64e8080f219975b1cda652020-11-24T23:16:26ZengUniversity of GdanskContemporary Economy2082-677X2011-12-01222129Globalization and the marketing orientation of companiesAneta Oniszczuk-JastrząbekThe functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which success depends largely on the mobilization of all em-ployees for creative thinking, action and learning. Today, a company is considered as innovative and competitive, when it possesses the ability to use marketing in order to understand the market and results of scientific research, new concepts, ideas and inventions which are expected by consumers due to the high level of modernity.http://www.wspolczesnagospodarka.pl/?p=417GlobalizationMarketing orientationCompany
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Aneta Oniszczuk-Jastrząbek
spellingShingle	Aneta Oniszczuk-Jastrząbek Globalization and the marketing orientation of companies Contemporary Economy Globalization Marketing orientation Company
author_facet	Aneta Oniszczuk-Jastrząbek
author_sort	Aneta Oniszczuk-Jastrząbek
title	Globalization and the marketing orientation of companies
title_short	Globalization and the marketing orientation of companies
title_full	Globalization and the marketing orientation of companies
title_fullStr	Globalization and the marketing orientation of companies
title_full_unstemmed	Globalization and the marketing orientation of companies
title_sort	globalization and the marketing orientation of companies
publisher	University of Gdansk
series	Contemporary Economy
issn	2082-677X
publishDate	2011-12-01
description	The functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which success depends largely on the mobilization of all em-ployees for creative thinking, action and learning. Today, a company is considered as innovative and competitive, when it possesses the ability to use marketing in order to understand the market and results of scientific research, new concepts, ideas and inventions which are expected by consumers due to the high level of modernity.
topic	Globalization Marketing orientation Company
url	http://www.wspolczesnagospodarka.pl/?p=417
work_keys_str_mv	AT anetaoniszczukjastrzabek globalizationandthemarketingorientationofcompanies
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Globalization and the marketing orientation of companies

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