Examining the Challenges and Opportunities of Multi-Level Marketing for Resort Hotels: A Delphi Study
Environmental changes push hotels to seek additional and innovative channels to market their products/services while maintaining a high occupancy rate and revenues with lower marketing costs. Building on network theory, this research investigates the extent to which multi-level marketing (MLM) can b...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
AfricaJournals
2021-08-01
|
Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_24_10_2_759-775-1.pdf |