Examining the Challenges and Opportunities of Multi-Level Marketing for Resort Hotels: A Delphi Study

Environmental changes push hotels to seek additional and innovative channels to market their products/services while maintaining a high occupancy rate and revenues with lower marketing costs. Building on network theory, this research investigates the extent to which multi-level marketing (MLM) can b...

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Bibliographic Details
Main Authors: Abu Elnasr E. Sobaih, Sally H. Ghannam, Meqbel M. Aliedan
Format: Article
Language:English
Published: AfricaJournals 2021-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_24_10_2_759-775-1.pdf