Beyond Advertising Narratives: “Josefinas” and their storytelling products
In the last few years, advertising narratives have become increasingly important. Facing an environment of fierce competition and communication overload, brands needed to reinvent their communication strategies, and stories became protagonists, particularly in the digital environment. This article...
| Main Authors: | , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
Universitat Autònoma de Barcelona; Universitat Oberta de Catalunya
2018-06-01
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| Series: | Anàlisi: Quaderns de Comunicació i Cultura |
| Subjects: | |
| Online Access: | https://analisi.cat/article/view/3118 |