Young Consumers’ Perception of Problems and Usefulness of Mobile Shopping Applications
Objective: The objective of this paper is to explain how young consumers from Croatia perceive problems and usefulness of mobile shopping applications. Research Design & Methods: The paper is based on descriptive statistics of data collected in a wide-range survey on mobile commerce attitudes w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2017-03-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | http:////eber.uek.krakow.pl/index.php/eber/article/view/166 |