A Contribuição da Produção Científica em Marketing para as Ciências Sociais
Marketing researchers often employ bibliometric analysis to assess the importance of scientific production in the field, but few studies have examined its influence outside the discipline itself, particularly in the social sciences with which it maintains an interdisciplinary relationship. This st...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2015-08-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1622.pdf |