A Contribuição da Produção Científica em Marketing para as Ciências Sociais
Marketing researchers often employ bibliometric analysis to assess the importance of scientific production in the field, but few studies have examined its influence outside the discipline itself, particularly in the social sciences with which it maintains an interdisciplinary relationship. This st...
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Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1622.pdf |
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doaj-32b6b20563f741d482bc618bfebf6a3f2020-11-24T22:05:53ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492015-08-01192nd Special 197220http://dx.doi.org/10.1590/1982-7849rac20151740A Contribuição da Produção Científica em Marketing para as Ciências SociaisRenato Hübner Barcelos0Carlos Alberto Vargas Rossi1Universidade Federal do Rio Grande do Sul – UFRGSUniversidade Federal do Rio Grande do Sul – UFRGSMarketing researchers often employ bibliometric analysis to assess the importance of scientific production in the field, but few studies have examined its influence outside the discipline itself, particularly in the social sciences with which it maintains an interdisciplinary relationship. This study aimed to fill this knowledge gap by analyzing citations of the eleven leading Marketing journals in the top journals of the closest social sciences – Management, Economy and Finance, Psychology, Sociology and Anthropology – and identifying the articles, journals and subjects which have had more impact in these areas. The subjects were constructed by clustering article keywords, and the results were interpreted by means of network analysis and cross-tabulation. The results show that, although the overall contribution of the discipline is relatively small, certain topics have been objects of interest in each social science. Furthermore, the discipline’s contribution is polarized, providing Management with methodology and articles of managerial and strategic natures, while providing other areas mainly with articles in Consumer Behavior. Based on the insights obtained, the scientific status of Marketing production is discussed, as well as the avenues for increasing the relevance of the discipline.http://www.anpad.org.br/periodicos/arq_pdf/a_1622.pdfmarketing; citations; bibliometric analysis; scientific production. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Renato Hübner Barcelos Carlos Alberto Vargas Rossi |
spellingShingle |
Renato Hübner Barcelos Carlos Alberto Vargas Rossi A Contribuição da Produção Científica em Marketing para as Ciências Sociais RAC: Revista de Administração Contemporânea marketing; citations; bibliometric analysis; scientific production. |
author_facet |
Renato Hübner Barcelos Carlos Alberto Vargas Rossi |
author_sort |
Renato Hübner Barcelos |
title |
A Contribuição da Produção Científica em Marketing para as Ciências Sociais |
title_short |
A Contribuição da Produção Científica em Marketing para as Ciências Sociais |
title_full |
A Contribuição da Produção Científica em Marketing para as Ciências Sociais |
title_fullStr |
A Contribuição da Produção Científica em Marketing para as Ciências Sociais |
title_full_unstemmed |
A Contribuição da Produção Científica em Marketing para as Ciências Sociais |
title_sort |
contribuição da produção científica em marketing para as ciências sociais |
publisher |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
series |
RAC: Revista de Administração Contemporânea |
issn |
1415-6555 1982-7849 |
publishDate |
2015-08-01 |
description |
Marketing researchers often employ bibliometric analysis to assess the importance of scientific production in the
field, but few studies have examined its influence outside the discipline itself, particularly in the social sciences
with which it maintains an interdisciplinary relationship. This study aimed to fill this knowledge gap by analyzing
citations of the eleven leading Marketing journals in the top journals of the closest social sciences – Management,
Economy and Finance, Psychology, Sociology and Anthropology – and identifying the articles, journals and
subjects which have had more impact in these areas. The subjects were constructed by clustering article keywords,
and the results were interpreted by means of network analysis and cross-tabulation. The results show that, although
the overall contribution of the discipline is relatively small, certain topics have been objects of interest in each
social science. Furthermore, the discipline’s contribution is polarized, providing Management with methodology
and articles of managerial and strategic natures, while providing other areas mainly with articles in Consumer
Behavior. Based on the insights obtained, the scientific status of Marketing production is discussed, as well as the
avenues for increasing the relevance of the discipline. |
topic |
marketing; citations; bibliometric analysis; scientific production. |
url |
http://www.anpad.org.br/periodicos/arq_pdf/a_1622.pdf |
work_keys_str_mv |
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