A Model for Multi-sensory Marketing in Tourism Destination Branding
This study aims at providing a model for applying multi-sensory marketing in tourism destination branding. The research method was Survey research. The population comprised all tourists in Tehran both, Iranian nationals and foreigners, totaling 10000 individuals. Random sampling was employed, using...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_62318_2a5fe7394cce0d0de72a12141ec19f75.pdf |