Representation of Iranians family’s life style in TV advertising (Case study: food ads)

Television advertising has the power to create images from different concepts to influence public opinion. Purpose of this study is to investigate the Representation of television advertising from Iranian life style. In this study, qualitative approach and discourse analysis method have been used. I...

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Bibliographic Details
Main Authors: Davood Mohammadi, Sara Momeni, Somayeh Labafi
Format: Article
Language:fas
Published: Imam Sadiq University 2021-02-01
Series:Religion & Communication
Subjects:
Online Access:https://rc.journals.isu.ac.ir/article_75647_5409258cce23032400e58410aa5bb200.pdf