El community manager: características y funciones básicas
This document exposes aproximations of basic aptitudes to cover the Community Manager profile, who is in charge of administrating online presence of a brand or company, as well as regulating public relations across social networks, also known as E-WOM (electronic word of mouth – mouth to mouth adver...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Autónoma de Tamaulipas
2013-11-01
|
| Series: | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| Subjects: | |
| Online Access: | http://www.revistapcc.uat.edu.mx/index.php/RPC/article/view/57/pdf |