Contemporary Advertising and Mass Communications Theories
From readings of classic works on communications theories, presented in Wolf (2005) and Mattelart and Mattelart (2000), in this work are presented the main theoretical reflections on communications theories that have contributed for the understanding of the processes in advertising and propaganda, i...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2008-08-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/1196 |