Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce

With the advent of e-commerce, organizations are changingtheir business. Most researchers believe that electronic trading can besuccessful when the public will trust in virtual environments. High degreeof confidence not only can meet customer expectations of a satisfactorytransaction, but can also e...

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Bibliographic Details
Main Authors: Mohammad Montazeri, Alireza Ebrahimi, Parviz Ahmadi, Ameneh Rahnama
Format: Article
Published: University of Tehran 2014-06-01
Series:‫مدیریت بازرگانی
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