MARKETING AUDIT AND POSSIBILITIES OF FORECASTING
The paper addresses selected qualitative and quantitative forecasting methods available for use in practical marketing for development of marketing strategies based on outcomes of marketing audit. Marketing and its application is an essential activity in any business. The task of marketing business...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2015-02-01
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| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/143 |