Impact of Status and Meme Content on the Spread of Memes in Virtual Communities
We examined the influence of meme consistency (vs. inconsistency) and intragroup status on the spread of memes in virtual communities. Prior research suggests that information consistent with the theme of the group is remembered better and that ideas threatening to the group identity are rejected...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Jyväskylä
2015-01-01
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| Series: | Human Technology |
| Subjects: | |
| Online Access: | http://humantechnology.jyu.fi/articles/volume11/2015/Mazambani_Carlson_Reysen_Hempelmann_1115.pdf |