Examining the effects of customer satisfaction on commitment and repurchase intentions of branded products
This paper examined the associations between satisfaction, commitment and repurchase intention of branded products from the perspective of customers in the Gauteng Province of South Africa. The study employed the Social exchange theory as its theoretical underpinning. Data was collected through purp...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311886.2018.1521056 |