The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process
The study has mainly focused on exploring the characteristics of mobile phone applications that correspond to the need of customers at various phases of Buying Decision Process (BDP). This was mediated with reference to the biggest e-supermarkets in Saudi Arabia. Methods: A two-phase methodology was...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2019-08-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/23446773-708/ |