The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process
The study has mainly focused on exploring the characteristics of mobile phone applications that correspond to the need of customers at various phases of Buying Decision Process (BDP). This was mediated with reference to the biggest e-supermarkets in Saudi Arabia. Methods: A two-phase methodology was...
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Online Access: | http://marketing.expertjournals.com/23446773-708/ |
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doaj-339a6f4f7d1c4ba88794e1eb1acee8e92020-11-25T02:49:27ZengSprint InvestifyExpert Journal of Marketing2344-67732019-08-01717791The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision ProcessAbdullatif I. R. ALHUDAITHY0King Khalid University, Saudi ArabiaThe study has mainly focused on exploring the characteristics of mobile phone applications that correspond to the need of customers at various phases of Buying Decision Process (BDP). This was mediated with reference to the biggest e-supermarkets in Saudi Arabia. Methods: A two-phase methodology was implemented by combining qualitative and quantitative methods and evaluated 647 responses. E-supermarkets attempted to influence customers’ behavior in all 5 stages of the BDP, as reflected in their mobile applications. However, some mismatches were found with customer expectations. The research increases understanding of the relationship between marketing activities on the e-supermarkets application and consumers’ needs during the purchasing stages offering a new context. http://marketing.expertjournals.com/23446773-708/decision processmobile applicationmobile marketinge-supermarketsbuying decision |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Abdullatif I. R. ALHUDAITHY |
spellingShingle |
Abdullatif I. R. ALHUDAITHY The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process Expert Journal of Marketing decision process mobile application mobile marketing e-supermarkets buying decision |
author_facet |
Abdullatif I. R. ALHUDAITHY |
author_sort |
Abdullatif I. R. ALHUDAITHY |
title |
The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process |
title_short |
The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process |
title_full |
The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process |
title_fullStr |
The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process |
title_full_unstemmed |
The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process |
title_sort |
impact of supermarkets’ mobile application on saudi customer’s behavior during the buying decision process |
publisher |
Sprint Investify |
series |
Expert Journal of Marketing |
issn |
2344-6773 |
publishDate |
2019-08-01 |
description |
The study has mainly focused on exploring the characteristics of mobile phone applications that correspond to the need of customers at various phases of Buying Decision Process (BDP). This was mediated with reference to the biggest e-supermarkets in Saudi Arabia. Methods: A two-phase methodology was implemented by combining qualitative and quantitative methods and evaluated 647 responses. E-supermarkets attempted to influence customers’ behavior in all 5 stages of the BDP, as reflected in their mobile applications. However, some mismatches were found with customer expectations. The research increases understanding of the relationship between marketing activities on the e-supermarkets application and consumers’ needs during the purchasing stages offering a new context. |
topic |
decision process mobile application mobile marketing e-supermarkets buying decision |
url |
http://marketing.expertjournals.com/23446773-708/ |
work_keys_str_mv |
AT abdullatifiralhudaithy theimpactofsupermarketsmobileapplicationonsaudicustomersbehaviorduringthebuyingdecisionprocess AT abdullatifiralhudaithy impactofsupermarketsmobileapplicationonsaudicustomersbehaviorduringthebuyingdecisionprocess |
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