Consumer Advertising in Soviet Newspapers in the Second Half of the 1940s
Тhe research featured the advertising discourse of Soviet newspapers published in the second half of the 1940s. The analysis included central press and six local newspapers from various regions of the RSFSR. The research objective was to reconstruct the standards of consumer behavior and reveal the...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2020-07-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/4678 |