Pattern while Watching 360° Videos.On the Reception of Immersive Commercials
360° videos allow the recipient to freely select a section of an image within a spherical spatial construction. In the presented study we will analyze two chosen 360° spots from the automotive industry of the brands BMW and VW initially regarding their 360° "storytelling" side. In the next...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Athens Institute for Education and Research
2019-01-01
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| Series: | Athens Journal of Mass Media and Communications |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/media/2019-5-1-3-Hebbel-Seeger.pdf |