Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?
This study aims to investigate motivational factors and motivation hindering factors of online shopping via online open market platforms. For a comprehensive exploration, the response data were collected from a total of 417 Korean consumers before conducting a hierarchical regression analysis. The r...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-01-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/3/773 |