Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

This study aims to investigate motivational factors and motivation hindering factors of online shopping via online open market platforms. For a comprehensive exploration, the response data were collected from a total of 417 Korean consumers before conducting a hierarchical regression analysis. The r...

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Bibliographic Details
Main Author:	Sang Soo Kim
Format:	Article
Language:	English
Published:	MDPI AG 2020-01-01
Series:	Sustainability
Subjects:	online open market transaction intention privacy concern security concern business integrity concern
Online Access:	https://www.mdpi.com/2071-1050/12/3/773

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