STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS
Strategic management in public organizations can use coerciveness as a keyelement of their strategy. Private organizations are more dependent onmarketing or selling to potential customers. As publicness increases,marketing declines in importance and maintaining favorable coercivearrangements increas...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2008-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2008-23.pdf |